8fish
8fish specializes in creating advertising widgets to be used in global communication platforms such as iGoogle, Netvibes, and Facebook, and in operating systems: Windows Vista and Mac OS X.
The main goal of 8fish is to promote the marketing potential of widgets – small graphic elements of the user interface of computer applications that enable communication between the application and the user.
Until today the 8fish team has created several dozen widgets compatible with various communication platforms – both customized ones developed to clients’ specific orders, and ones designed by the company’s employees. These include widgets providing information about cinema and TV schedules, lottery winning numbers, sports results, and currency exchange rates, as well as mini applications facilitating access to Allegro online auctions or to Wikipedia.
8fish creates customized widgets and develops complex strategies of using widgets in promotion activities.
For the past few months the US and West European markets have shown growing interest in this new form of viral marketing. The widget market is seen as one of the most promising ones in online advertising. According to experts, widgets engage internet users better than any other form of online advertising, making it possible to develop personalized message content.
Following global trends, the company allows its clients to make the most of this non-standard form of advertising, helping them reach their target groups in effective, unconventional ways, both via the Internet and through operating systems’ desktops.
